Enabling True Service Convergence
Service Exchange Framework Enables True Convergence
Globally, empowered consumers at home, at work, and
on the move now demand "any play" services rich experiences
that combine voice, video, and data to any device, at any time, over multiple
access types. Experience providers that can deliver this level of service convergence
can enjoy the following business and networking benefits:
- Capitalize on new service and market opportunities
- Provision
secure, blended experiences for rapid consumer adoption
- Enable
consumers to personalize next-generation services for virtually any end-user
device
Effective service convergence is the ability to operate,
bill, and manage personalized, ubiquitous services over a range of access mediums.
Cisco and its partners have developed and continue to enhance the Service Exchange
Framework (SEF), which allows all providers (wireline, cable, and mobile) to
deliver dynamic access and use of advanced IP applications and services without
limitations.
The Service Exchange Framework, depicted in the figure below, enables you to:
- Profitably deploy both SIP and non-SIP services because SEF supports IP
Multimedia Subsystem (IMS) and non-IMS approaches
- Achieve greater
network efficiencies
- Improve network, service, and business
control
