Cisco Multinational Master SpecializationWhile a Cisco Master Specialization recognizes a partner’s expertise in providing unified communications or security services within a single country or Cisco defined country grouping, a Cisco Multinational Master Specialization recognizes partners that have expanded this expertise across a Cisco defined theater and in multiple countries. Country Groupings for the Multinational Program Emerging and European Markets countries The Cisco Multinational Master Specialization uses a host/satellite model. Partners first achieve either a Master Security Specialization or a Master Unified Communications Specialization in their host country. To expand their reach within a particular theater, partners may establish their enhanced capabilities in satellite countries across the theater by meeting certain requirements in each satellite location. These requirements include:
For more details please refer to the requirements pages: Global Master SpecializationPartners that achieve Master Specialization in each theater and achieve correlating requirements in 15 satellite countries have distinguished themselves as truly global providers of unified communications and/or security services, and will receive the Cisco Global Master Specialization. This table shows the minimum number of Satellites or Advanced Specializations required for Multinational Specialization in each theatre. A partner may use an Advanced Specialization as “satellite alternative.” A Project Management Professional (PMP) certified individual is still required in the Advanced Specialized country.
Cisco Multinational Master Specialized Partners enjoy the following benefits: Branding: The Cisco Multinational Master Specialization offers the greatest differentiation and branding opportunities across a particular theater. Partners can integrate this unique branding opportunity into their customer sales efforts, marketing plans, and company value proposition, creating substantial differentiation in the global market. Profitability and growth opportunities: In addition to selling the higher-margin services associated with Cisco Unified Communications and security solutions, Multinational Master Specialized Partners receive the highest Value Incentive Program rebate. The Value Incentive Program uniquely rewards Multinational Master Specialized Partners for their capabilities in providing value-added services, for their commitment to customer success, and for their loyalty to Cisco. Marketing: Cisco promotes the Multinational Master Specialization distinction to customers through product and solution launches, Cisco events, press announcements, and a comprehensive suite of co-marketing materials that partners can use to accelerate their marketing efforts (e.g., customer brochures, e-mail templates, presentations, artwork, branding, Web banners, and partner messaging). Cisco Multinational Master Specialized Partners are clearly highlighted in the enhanced customer-facing Partner Locator tool, and are shown as:
Recognition: The value of the Cisco Multinational Master Specialization is communicated to the Cisco sales organization through internal training and promotion. Cisco Master Specialized Partners are also recognized on the enhanced Partner Locator tool, a key resource for the Cisco sales organization as partners engage with our joint customers. Resources |
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